AI in Sport - Opportunity, Excitement, Progression and Acceleration
AI is set to revolutionise various aspects of our sports, including athlete performance, decision-making, and fan experiences.
Explore the latest thoughts on leadership and innovation.
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I tend to think a bit like when I was an athlete. I would say, okay, another 20 days to go. And that’s a mountain of training sessions. I’m old fashioned about these things. It’s not about emails or presentations or glossy brochures. It’s about human contact and travel. And it’s what I’ve always done. Thanks to Sportsin.biz for a great article.
We’ve got to think of our athletes almost as a commercial partner. How do we share the information and data we hold that athletes should be able to access? Data that will help you understand who watches you, where they watch you, how they engage with what you do. These things can help create some financial upside away from the field of play.
