AI in Sport - Opportunity, Excitement, Progression and Acceleration
AI is set to revolutionise various aspects of our sports, including athlete performance, decision-making, and fan experiences.
Sport is the most potent social worker in all of our communities. It does things that nothing else can do. It is also the most potent peacemaker.
Sebastian Coe has dedicated his life to excellence—on the track, in the boardroom, and as a global leader in sport. Explore his journey, his vision for the future, and his proven leadership across diverse fields, inspiring progress and innovation in the world of sports and beyond.
I live and breathe the Olympic Movement. I have been training for this role my entire life. The Olympic Games are the greatest stage on Earth. They are the stage where humanity’s finest qualities shine. Together, as members, athletes and partners, we can future proof a Movement that is innovative, inclusive, inspirational and captures our collective imagination.
I tend to think a bit like when I was an athlete. I would say, okay, another 20 days to go. And that’s a mountain of training sessions. I’m old fashioned about these things. It’s not about emails or presentations or glossy brochures. It’s about human contact and travel. And it’s what I’ve always done. Thanks to Sportsin.biz for a great article.
We’ve got to think of our athletes almost as a commercial partner. How do we share the information and data we hold that athletes should be able to access? Data that will help you understand who watches you, where they watch you, how they engage with what you do. These things can help create some financial upside away from the field of play.
“I want Americans to live longer, healthier and better lives. They have an individual responsibility and I have a national goal,” the 43rd US President told Seb in an exclusive interview. Twenty two years later and I still believe that sport and politics are extricably entwined. A strong sports policy needs strong political leadership.
As the Invictus Games finish this weekend in Canada, it’s yet again showed us the incredible and global power of sport. For many competitors, participating in these Games represents a turning point in their recovery
Every two months I sit down with my six World Athletics’ Area Presidents to discuss priorities, goals, issues and share sporting and geopolitical activities. In a little under 2 hours we have circumnavigated the globe together, identifying positive trends and also trends that give us cause to stop and discuss how we may either support an Area or come together to create mitigations for a trend that may become one we will all face in due course.
Hay momentos en tu vida en los que te encuentras casifuera de tu propio cuerpo, viendo lo que estás haciendo con una sensación deasombro. El honor de ser uno de losprimeros atletas invitados en dirigirse a un Congreso Olímpico, allá por 1981. Ese fue uno de ellos.
Il y a des moments dans votre vie où voussortez presque de vous-même, regardant ce que vous faites avec un sentimentd’émerveillement. L’honneur d’être l’undes premiers athlètes invités à s’adresser à un congrès olympique en 1981 faitpartie de ces moments d’émerveillement.
There are moments in your life when you find yourself almost standing outside your own body, looking down at what you are doing with a sense of wonder. The honour of being one of the first athletes invited to address an Olympic Congress back in 1981. That was one of them.
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Explore Sebastian Coe's impactful projects and initiatives.
Sebastian Coe has transformed the landscape of athletics through innovative leadership and unwavering dedication. His remarkable achievements, from Olympic gold medals to pivotal roles in sports governance, underscore his commitment to fostering growth and excellence in the industry.