Sebastian Coe

Championing Sport and Leadership

Sport is the most potent social worker in all of our communities. It does things that nothing else can do. It is also the most potent peacemaker.

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Sebastian Coe has dedicated his life to excellence—on the track, in the boardroom, and as a global leader in sport. Explore his journey, his vision for the future, and his proven leadership across diverse fields, inspiring progress and innovation in the world of sports and beyond.

Seb's MANIFESTO

Explore My Vision for the Future

I live and breathe the Olympic Movement. I have been training for this role my entire life. The Olympic Games are the greatest stage on Earth. They are the stage where humanity’s finest qualities shine. Together, as members, athletes and partners, we can future proof a Movement that is innovative, inclusive, inspirational and captures our collective imagination.

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Leadership in Sports Today

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March 15, 2025

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AI in Sport - Opportunity, Excitement, Progression and Acceleration

AI is set to revolutionise various aspects of our sports, including athlete performance, decision-making, and fan experiences.

March 12, 2025

Sport

Leadership

A man on a Mission

I tend to think a bit like when I was an athlete. I would say, okay, another 20 days to go. And that’s a mountain of training sessions. I’m old fashioned about these things. It’s not about emails or presentations or glossy brochures. It’s about human contact and travel. And it’s what I’ve always done. Thanks to Sportsin.biz for a great article.

March 9, 2025

Leadership

Sport

World Athletics President Coe discusses sport’s path with Future Leaders in Apeldoorn

We’ve got to think of our athletes almost as a commercial partner. How do we share the information and data we hold that athletes should be able to access? Data that will help you understand who watches you, where they watch you, how they engage with what you do. These things can help create some financial upside away from the field of play.

March 7, 2025

Sport

Behind the scenes: the warm up track

The moment I never ever want to miss at any event is going down to the warm up track.

March 1, 2025

Sport

Leadership

Community

America is told to start running for president

“I want Americans to live longer, healthier and better lives. They have an individual responsibility and I have a national goal,” the 43rd US President told Seb in an exclusive interview. Twenty two years later and I still believe that sport and politics are extricably entwined. A strong sports policy needs strong political leadership.

February 23, 2025

Sport

Leadership

Good leaders need good people around them

Guinness Men's Six Nations is back on our screens this weekend. Captain of Wales at just 22, and the British & Irish Lions at just 24, Sam Warburton talks to me about leadership style and elite athlete pressure and scrutiny.

February 14, 2025

Sport

Community

As the Invictus Games continue to grow and evolve, their legacy of hope and inspiration will endure for years to come

As the Invictus Games finish this weekend in Canada, it’s yet again showed us the incredible and global power of sport. For many competitors, participating in these Games represents a turning point in their recovery

February 13, 2025

Leadership

Community

Sebastian Coe, gloria olímpica y candidato a presidente del COI, a fondo con Clarín

An exclusive interview for Latin America about the mental health of athletes, digital transformation and the need to include young people as consumers of the Olympic Games.

February 10, 2025

Sport

Athletes centre stage of Harbin’s Asian Winter Games

China is world class at staging world class events in summer and winter. I have just spent the last few days at the Asian Winter Games in Harbin where athletes were placed at the heart of this exciting and well executed event.

February 9, 2025

Sport

Leadership

What We Can Learn from the NFL

This weekend, the Super Bowl stands as one of the greatest examples of the fusion of sport and entertainment, where a national league garners global interest on a scale that few other events can even dream of.

February 7, 2025

Sport

Community

A constant reminder to all of us the importance of families in our personal journey.

It got me thinking about my own mum who taught me so many wise lessons when I was a young athlete and about life generally.

February 5, 2025

Olympic Legacy

Athlete Advocacy

In The Media

Sebastian Coe’s Bold Vision for Africa: A new chapter in Olympic growth and inclusion

Africa has never hosted the Olympic or Paralympic Games, but it has great potential. Bringing out the untapped talent here will shape the future of the Games.

February 4, 2025

Leadership

Circumnavigating the globe with Area Presidents - a well spent 90 minutes.

Every two months I sit down with my six World Athletics’ Area Presidents to discuss priorities, goals, issues and share sporting and geopolitical activities. In a little under 2 hours we have circumnavigated the globe together, identifying positive trends and also trends that give us cause to stop and discuss how we may either support an Area or come together to create mitigations for a trend that may become one we will all face in due course.

February 3, 2025

In The Media

Sebastian Coe at Judo Competition

Great to be back in Paris and see the legacy World Judo has secured so soon on the back of the Paris 2024 Olympic and Paralympic Games.

February 1, 2025

In The Media

Coe opens up about Trump, gender, and the Brisbane Games

In an interview with Bruce McAvaney for ABC Sport Daily, IOC president candidate Sebastian Coe opens up about the burning topics impacting the future of the Olympics.

January 30, 2025

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Discurso de Sebastian Coe como candidato a la presidencia del COI Lausana

Hay momentos en tu vida en los que te encuentras casifuera de tu propio cuerpo, viendo lo que estás haciendo con una sensación deasombro. El honor de ser uno de losprimeros atletas invitados en dirigirse a un Congreso Olímpico, allá por 1981. Ese fue uno de ellos.

January 30, 2025

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Sebastian Coe – Discours de candidature à la présidence du CIO Lausanne

Il y a des moments dans votre vie où voussortez presque de vous-même, regardant ce que vous faites avec un sentimentd’émerveillement. L’honneur d’être l’undes premiers athlètes invités à s’adresser à un congrès olympique en 1981 faitpartie de ces moments d’émerveillement.

January 30, 2025

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Sebastian Coe IOC President Candidate Speech

There are moments in your life when you find yourself almost standing outside your own body, looking down at what you are doing with a sense of wonder. The honour of being one of the first athletes invited to address an Olympic Congress back in 1981. That was one of them.

January 30, 2025

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Reflections on 24 hours in Lausanne

Heading to Lausanne to present my manifesto to IOC members fighting the threat of a cold that has been hanging over my head for a few days, was not the plan.

October 5, 2009

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Sebastian Coe: Olympism and Youth – Towards a more active society

Throughout history great political, technological or artistic movement has come out of periods of great adversity. The United Nations from World War Two, satellite technology from the Cold War, great jazz from the Great Depression.

January 25, 2025

Olympic Legacy

A good sports policy is also a good health, education, law and order, social cohesion and economic policy

This may be my story but I know it is replicated across multiple sports in multiple countries over multiple years.

December 19, 2024

Winter Olympics

Sebastian Coe on the flawed diplomatic boycott of Beijing’s Winter Olympics

How innovation is shaping the future of the Olympics.

December 19, 2021

Athlete Advocacy

How the Mexico Games and two teachers inspired me to chase Olympic glory

How innovation is shaping the future of the Olympics.

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Serena Williams

Professional Tennis Player

Conor McGregor

World Champion Fighter

Allyson Felix

American track and field athlete

Noah Lyles

American track and field athlete

Special Projects

Explore Sebastian Coe's impactful projects and initiatives.

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OUR MANIFESTO

Breathing life into World Athletics

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date

Dec 5 - 10, 2025

Place

TBD

Detail

Special Project

OUR MANIFESTO

Re-imagining the home of Manchester United

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date

Dec 5 - 10, 2025

Place

Manchester

Detail

Special Project

Leadership

Sebastian Coe: A Legacy of Excellence & Leadership in Sports

Sebastian Coe has transformed the landscape of athletics through innovative leadership and unwavering dedication. His remarkable achievements, from Olympic gold medals to pivotal roles in sports governance, underscore his commitment to fostering growth and excellence in the industry.

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